Seychelles Tourism Board Has Teamed Up With CNN

Seychelles Tourism Board has teamed up with CNN International to launch its first pan-European integrated campaign in a bid to promote its group of islands as a leading holiday destination.

The television and online campaign will take the audience on a voyage of discovery around the Republic of Seychelles, reaching over 150 million households and hotel rooms worldwide through CNN’s EMEA channel and via its website.

A series of TV ads is being aired between January and April and offer viewers a flavour of the Republic of Seychelles’ diverse culture, cuisine and arts. The online drive will include banner ads, with emphasis on the travel and weather pages.

The campaign will also feature a number of the Seychelles Tourism Board’s partner hotels such as the Hilton Seychelles, Northolme Spa & Resort, the Banyan Tree chain of hotels & resorts and the Denis Island retreat.

Rani Raad, senior vice president of CNN International Advertising Sales, Continental and EMEA says: “CNN remains the industry leader for global tourism advertising and we are delighted that the Seychelles Tourism Board has chosen our network to launch this new campaign. Our audience of elite international viewers and frequent travellers is a perfect fit to raise awareness of the wealth of holiday opportunities in The Seychelles.”

January 25, 2008
Copyright 2007: Seychelles Weekly, Victoria, Mahe, Seychelles